PDF Ebook The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did, by Julian Watkins
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The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did, by Julian Watkins
PDF Ebook The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did, by Julian Watkins
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More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
- Sales Rank: #3239133 in Books
- Published on: 2013-10-01
- Original language: English
- Number of items: 1
- Dimensions: 11.02" h x .63" w x 8.50" l, 1.93 pounds
- Binding: Hardcover
- 252 pages
Most helpful customer reviews
6 of 6 people found the following review helpful.
Great swipe book for advertisers
By Amazon Customer
This book contains ads written by some of the best marketing minds of all time, such as Hopkins, Ogilvy, Caples, and others. While the ads are old, the copywriting is stellar and timeless. This book also contains the stories behind each ad and how they did commercially, which are a fun read if you're into advertising.
This is a great book for swiping ideas and/or copy, or finding inspiration for new ads. I highly recommend it.
8 of 8 people found the following review helpful.
A customer comment
By Modeland
"A customer" calls this thoughtful collection by Watkins "outdated" and of no value to a modern, savvy, cutting edge, tip of the iceberg, with-it, etc, etc, advertising wannabe, regardless of age, shape or fuel. And, that is the essence of what is wrong with what is being produced as advertising copy writers, producers, et. al. today. All huff, no puff.
(Yes, I were one)
15 of 15 people found the following review helpful.
Learn From Some of the Greatest Copywriters
By Robert L. Choat
While some of the ads in "The 100 Greatest Advertisements" may seem outdated - there are many others that one can learn from. Copywriters such as - Claude Hopkins, John Caples, Raymond Rubicam, David Ogilvy, and many others - have shown that most of the great ads were written back then. Some people may believe that today's advertisements are better then they were back then. Not so. Direct response copywriters know that yesterday's copywriters are the one's to learn from. As a former ad agency owner and master copywriter - I keep these ads as part of my "swipe file." So can you.
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