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European Business Environment: Doing Business in Europe, by Frans Somers
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Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union.
Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored.
This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.
- Sales Rank: #3803580 in Books
- Brand: Brand: Routledge
- Published on: 2010-03-12
- Original language: English
- Number of items: 1
- Dimensions: 9.61" h x .85" w x 6.69" l, 1.45 pounds
- Binding: Paperback
- 414 pages
- Used Book in Good Condition
About the Author
Frans J. L. Somers works as an independent consultant advising universities and businesses, mainly with respect to their international marketing strategies. He is the author, co-author and editor of several textbooks.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good book for understanding EU business/laws
By sosnocor
Book that I needed for school. Does a good job explaining the laws and why they are there for the entire European Union. Good book to have if wanting to understand business or do business in Europe compared to the United States.
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