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Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Recognize how changes to your site can confuse search engines
- Learn to build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
"SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness
- Sales Rank: #538446 in Books
- Published on: 2012-03-24
- Released on: 2012-03-24
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.19" h x 1.46" w x 7.00" l, 2.50 pounds
- Binding: Paperback
- 716 pages
Review
“Hype-free, data-rich and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”
—SETH GODIN, AUTHOR OF WE ARE ALL WEIRD
“SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.”
—TONY HSIEH, CEO, ZAPPOS.COM, INC., AND NEW YORK TIMES BEST-SELLING AU- THOR OF DELIVERING HAPPINESS
“Written by some of the top minds in SEO!”
—DANNY SULLIVAN, EDITOR-IN-CHIEF, SEARCHENGINELAND.COM, AND PRODUCER, SMX: SEARCH MARKETING EXPOD
“Save years of learning with The Art of SEO! The book’s content and strategies are sure to help your bottom line. Even if you’re a seasoned online marketer, this book has tips and tricks for you!”
—MONA ELESSEILY, VICE PRESIDENT OF ONLINE MARKETING, PAGE ZERO MEDIA
“The second edition of The Art of SEO expands and enhances a book that was already the industry standard for SEO education and strategy. Anyone looking to optimize their website and get better rankings on the search engines should keep this book on their desk and refer to it daily. All of the advanced technical SEO strategies are covered in a straight-forward method which is easy to understand and action-oriented. When you are finished reading this book, you will have a better grasp on how search engines work and how you can optimize your website with expert proficiency. If you want to drive more traffic to your website, engage your audience on a deeper level, generate more sales, and grow your business—this books lays the plan out for you.”
—JOSEPH KERSCHBAUM, VICE PRESIDENT, CLIX MARKETING, AND AUTHOR OF PAY- PER-CLICK SEARCH ENGINE MARKETING: AN HOUR A DAY
“Rarely does a work so thoroughly deconstruct the art and science of SEO: what it is, how it works, who makes it happen, and why it is important to the modern firm.”
—SARA HOLOUBEK, CEO, LUMINARY LABS, AND PRESIDENT, SEMPO (2009-2010)
“With over 80% of Internet sessions starting with a search, you should be looking for ways to develop traffic from search engines. The Art of SEO is a book I continually recommend to beginners and more experiences marketers. This book can shave years off the learning curve for anyone thinking of delving into the world of search marketing. The Art of SEO walks you through the most important steps in planning and executing a top-flight program. The authors of this book are trusted individuals whose repeated, proven success working with SEO & Social Media marks them as leaders in the field. Easy to understand and well written, this book walks you through everything you need to understand to be successful with your own SEO campaigns. Read now, prosper now and later.
—DUANE FORRESTER, AUTHOR OF HOW TO MAKE MONEY WITH YOUR BLOG AND TURN CLICKS INTO CUSTOMERS, AND SENIOR PRODUCT MANAGER, BING, FORMER SEMPO BOARD MEMBER
About the Author
Eric Enge is the founder and CEO of Stone Temple Consulting, a leading SEO firm that serves a wide variety of companies, including a number of Fortune 100 companies. He writes regular columns in Search Engine Land and Search Engine Watch, and has also provided feature articles to SEOmoz. The interview series he publishes on the Ramblings about SEO blog (http://www.stonetemple.com/blog) regularly provides information directly from senior people fro Google and Microsoft on a regular basis. Eric is also a highly regarded speaker, and regular speaks on Internet marketing topics at conferences such as Pubcon, Search Engine Strategies, Search Marketing Expo, the American Marketing Association, SEMPO, Internet Retailers, O'Reilly, Web 2.0, and many others. You can also see content published by Eric on a regular basis by following him on Twitter (@stonetemple) or putting him in one of your circles on Google+ (+Eric Enge).
Stephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario. He is the inventor of the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others. Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the AMA, DMA, Shop.org, Internet Retailer, SMX, SES, PubCon, O’Reilly/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at StephanSpencer.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and GoogleISuggest.blogspot.com. He is currently producing a video-based SEO training and coaching program at ScienceofSEO.com.
As the founder of Alchemist Media, Inc., a San Francisco search engine marketing company, Jessie Stricchiola began her search engine optimization career in 1997. For the past five years, she has been a guest speaker at each of the search industry's leading conferences including Incisive Media's Search Engine Strategies Conferences, Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon, ad:Tech, WebGuild, and Shop.org. As one of the original nine founders of SEMPO (the Search Engine Marketing Professional Organization), she served for two years on the Board of Directors for the organization. Jessie has been interviewed by numerous trade publications and media outlets,
including The New York Times, The Wall Street Journal, Wired Magazine, The Washington Post, SearchEngineWatch.com, CNET.com, CNBC, NPR, and The BBC. Her work on click fraud is featured in The Google Story by David Vise.
Rand Fishkin is CEO and co-founder of Moz, a Seattle-based startup focused on building software for marketers.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Don't buy unless you are a beginner and just want to learn the fundamentals of SEO.
By Brian Fischer
No point in buying this book. SEO is changing so rapidly that by the time a book is published, it's already outdated. What I can say about this is if you do buy it (honestly don't pay more than $10 for it), than it does provide a good foundation for understanding what SEO is and the purpose of it. After that, you're better off reading various blogs and researching case studies online.
0 of 0 people found the following review helpful.
Excellent Resource
By Edward J. Barton
This is an exceptional resource that I should have read much earlier in my web career. I own and operate two businesses that are predominantly driven through web traffic, and have relied exclusively on outsourced SEO. This book provides ANYONE who has a website and relies on it for their livelihood to gain enough knowledge to effectively manage their vendors, if not enough to handle the basics in-house. The book was written about 5 years ago - after the last "big wave" of changes in how Google ranks and the Bing/Yahoo combo for search. Based on what I know, the information and approach is still solid. While the vendors and some of the tactics have changed - and the pace of change on the web is extreme - the book hits the spot.
0 of 0 people found the following review helpful.
Great Book to Begin SEO Journey!
By Observations
I am a co-founder of a fiancial services website and wanted an introductory book on SEO. I was only familar with Adwords at the time. I wanted a book to provide me with a foundation of knowledge of all of the basic concepts of SEO and how to further expand my study. Not too technical that I couldn't understand it, but not too simple that would provide no value. I also did not want a book which sugar-coated the ease and effectiveness of SEO. This book delieved. I highly recommend to anyone beginning their exploration of SEO to buy and read this book. I plan on reading the book a second time, to take extensive notes to reference for further study.
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